ZKONG has recently attended the 9th Supermarket Chain Innovation and Development Summit held in Wuhan, Hubei Province. ZKONG shares the latest intelligent hardware, unique cloud service technology, and all-around digital store solutions, focusing on the theme of "Gathering Wisdom to Link the Future" with over 200 retail enterprise representatives in attendance. The event provides an opportunity for in-depth exploration of the new trends in supermarket development, and to collectively plan and explore new ways to create supermarket branding and scaling up.

The retail industry is constantly evolving, and new retail is the main trend in the industry. By utilizing technologies such as big data and AI and integrating online and offline channels, new retail aims to provide consumers with more convenient and personalized shopping experiences. At the summit, ZKONG expands the application scenarios of ESL of fully sponsoring the table name badges of the participants, and discusses with many enterprises the application cases of digital store solutions in different industries, conducting in-depth exchanges on how to improve customer satisfaction, optimize store operations, enhance brand influence and other issues. ZKONG keeps helping more enterprises to adapt to market changes, achieve transformation and expansion, and promote the digitization and intelligent development of the retail industry.

Strengthen digital transformation and innovation

To respond to the trend of consumer upgrading and differentiation, retail enterprises can expand their business formats and services to meet consumers' diverse needs. For example, they can introduce more high-quality, personalized, and environmentally friendly products, provide more convenient delivery and after-sales services and offer more diversified scene experiences for consumers. Electronic shelf labels have become a necessary tool for retailers to improve marketing effectiveness and customer experience. With an ESL-based management system, retailers can provide more accurate and timely product information, enhance the convenience and experience of customer shopping, and ultimately improve customer satisfaction.

ZKONG's full range of electronic shelf labels adopts the mainstream Bluetooth communication protocol. Recently, Bluetooth SIG officially released the Bluetooth 5.4 version, which brings a new standard for the electronic price tag industry. With the update of relevant technologies, the number of tag connections in a single network can be expanded to 32,640, and two-way communication between the gateway and the tag can be achieved. This means that Bluetooth electronic shelf labels will be more convenient, efficient, and reliable in various consumer scenarios. Thus, choosing a stable, secure, efficient, and scalable ESL-based management system will greatly improve the work efficiency of retail store operations, reduce operating costs, and enhance the customer experience.

The application of digital technology in the supermarket industry is becoming increasingly widespread, and electronic shelf labels can also achieve diversified marketing strategies through the combination of AI, big data, and cloud computing technologies. For example, by displaying special offers, discount information, and promotional activities on electronic shelf labels, retailers can attract customers' attention and increase product sales. In addition, ZKONG’s digital shelf empowers infrared sensing technology for block position identification, corresponding to the changing screen displaying product information. That is to say when customers reach for a product on the shelf, the sensing system is triggered, and the display screen changes to a picture with product information, achieving precise marketing, stimulating guidance, and improving customer conversion rates and satisfaction.

Focusing on sustainable branding and scaling up

Brand building and scalability are important development trends, and supermarkets can create unique brand culture and image through electronic shelf labels to enhance brand differentiation and consumer identity. For example, ZKONG’s Sparkle series LCD double-sided digital signage has an ultra-rich material library built-in and supports the free combination of various format files such as text, pictures, videos, and web pages, which can display brand identification, promotional information, personalized products, and services, etc. in an HD full-color screen, making it easier for consumers to remember the supermarket brand, thereby enhancing brand awareness and reputation. In addition, supermarkets can also learn from innovative models in other industries, such as cross-border cooperation, online and offline integration, etc., to provide customers with a more convenient shopping experience.

Supermarket companies can enhance their scale and market share through mergers and acquisitions, expansion, and other means. For example, they can acquire or merge with other supermarket companies, or open branches in different regions. In the process of supermarket scale development, ZKONG ESL-based management system adopts a unique cloud platform to synchronize commodity and pricing information, which means that retailers only need to manage all ZKONG devices accessed by all stores through one platform. For example, through the location and picking guidance function of ESLs, the picking efficiency of online orders in stores can be improved by more than 30% compared with traditional manual efficiency, which can greatly help businesses improve operational efficiency. In addition, electronic shelf labels can reduce paper waste and management costs, which is in line with the concept of sustainable development.

As a comprehensive national high-tech enterprise specializing in the research, development and sales of new retail IoT technology, ZKONG has always been committed to technological and service innovation, providing diversified services for industries such as new retail, supermarkets, beauty and fashion, consumer electronics, fresh food chains, medical and health care, warehousing and logistics, catering and entertainment, and promoting the development and innovation of the industry together, making transformation more efficient, experience more intelligent, and management more worry-free.