The Best ESL Solution to Drive Up Target's Drive-up
Publisher:Zkong Release time:2020-04-03 10:05:59 Source:Zkong
In the passing few years, the bullish growth of Target Corp. gives the credit to same-day fulfillment services, in-store Pick Up, Drive Up and Shipt.

In the third quarter of 2019, Drive Up became the highest rated service of Target, due to its growth of over 500%.. Because of this astounding growth, Target decided to expend more than 800 in 2020, compared with 2019.

· What is Drive Up

-Orders with Drive Up will be brought right out to customers’ cars.


( “Drive Up.” Target, www.target.com/c/drive-up/-/N-9d42z.)


· Challenges

Low efficiency
Manual operation takes Drive Up more time on gathering up goods, which in hence leads to long waiting period for customers. It could be a period of 2 hours.

High labor costs
It requires a greater group of assistants on getting orders ready, locating customers’ vehicles and placing the cargos into trunk.

Manage inventory problem
In 2020, Target will also open new warehouses near key markets. Managing more than 29 categories in inventory is really challenging.



· What ZKong Electronic Shelf Label (ESLs) can help

High efficiency
It maps up locations of varied goods, which helps staffs finding them in a short time.

Low Labor Costs
It updates stock immediately, improving staffs’ efficiency.

Data Digitization
Seamlessly connection via internet between stores and warehouses makes updating data simpler.



· Target Corporation is the eighth largest retailer in the United States and one of the components of the S&P 500.

· ZKong Inc. is a globally leading innovator and solution-driver of Cloud Electronic Shelf Label (ESL).


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