With better coordination between epidemic prevention and control and economic and social development, the upgrading trend of consumer consumption has put forward higher requirements for supermarkets and retailers and brought new development opportunities as well. For enterprises constantly seeking stable and healthy development, it turns out to be an important issue how to seize any new opportunity and take advantage of the momentum of consumption recovery to promote the deep integration of online and offline development.

Since the epidemic prevention and control, Yanzhou BAIYI Shopping Center, as the guaranteed supply supermarket designated by the municipal epidemic control headquarters, has ensured residents with sufficient supplies at stable prices by constantly expanding the supply channels and improving the distribution system. To further enrich the shopping experience, BAIYI, as a model of large modern supermarket enterprises in southwest Shandong, adopts ZKONG Cloud ESL Total Solution to constantly explore integrated online and offline development in the stable and rapid realization of cross-regional operation.

ZKONG Sparkle Series LCD double-sided electronic shelf label ZKS101D has been tailored for the scenario-based marketing of fresh food. The traditional paper price tag can only simply display the product name and price, while the LCD-based electronic price tag ZKS101D can realize richer information transmission, such as commodity tracing, recipe recommendation, QR code, etc. Furthermore, digital signage can support the free combination of text, pictures, videos, and other formats for consumers to better understand the products, leading to a safe, diversified, and satisfying shopping experience.

The Sparkle Series LCD-based ESL can present different display information on both the front and the back side screen to greatly meet the marketing needs of a large number of fresh products displayed at the same time in BAIYI supermarket. In addition, ZKS101D digital signage is built-in an ultra-rich material library to provide unexpected creative ideas and support preset marketing content, which is favorable for store staff to quickly implement a progressive fresh promotion strategy and achieve turnover as much as possible.

As the price of fresh food changes according to the daily market quotation and freshness, marketing of fresh food is special. Replacing the price tags frequently turns out to be a tedious but essential task for BAIYI supermarket staff. Previously, the staff had to frequently make new price tags and shuttle through the shelves to find and replace them one by one, increasing material and labor costs and being easy to make mistakes. Now, the staff only needs to take a simple click in the management system to refresh target price tags quickly and accurately, which will drive employees from the tedious repeatability to efficient workflow, and then win time to provide consumers with more valuable differentiated services to improve purchase satisfaction.

Consumers' demand for a convenient and efficient shopping experience is increasing, and the potential of the consumer market is being further released. BAIYI Supermarket tightly keeps up with the trend to adopt ZKONG Cloud ESL total solution to tap fresh marketing potential and enhance brand competitiveness, and ZKONG will also continuously break through the application boundary and provide solid technical support for capturing new development opportunities.