ESL & Blind Box: Make Surprise Smarter
Publisher:Zkong Release time:2022-07-08 17:17:38 Source:Zkong

“Everything can be blind boxes”. This sentence truly makes sense in recent years in China. Data shows that the scale of China’s lifestyle toys market has increased from 6.3 billion yuan in 2015 to 29.48 billion yuan in 2020, with a compound annual growth rate of 36%. And the market scale is predicted to steadily rise to 30 billion yuan in 2024 based on the continuous diversification and maturity of blind box enterprise products and marketing methods, as well as the rapid development of unmanned retail.

As the pioneer and leader of China’s blind box market, Pop Mart shares a large proportion of the blind boxes market and has stimulated a huge momentum of the blind boxes market. Blind boxes now do not only wrap the unknown lifestyle toys. That is to say, everything can be blind boxes, such as milk tea, makeup, plane ticket and various items in daily life. Therefore, blind boxes, do not only contribute to the rapid economic growth but also make its concept become an extremely popular trend in China, especially among young people.

Pop Mart has constantly explored new IPs to inspire players’ new waves of enthusiasm for lifestyle toys. PAQU is the latest IP Pop Mart proposed. As a typical example of new retail, PAQU combines online and offline commerce models, launching PAQU iOS & android APP and physical stores.

The first two PAQU stores are in Shanghai and Xi’an. PAQU chooses ZKONG to realize the digitization of its stores. ZKONG electronic shelf label builds an efficient store management system and makes PAQU stores more modernized.

PAQU APP provides information & shopping services for lifestyle toys to lifestyle toys players, let players can communicate with other, and offers second-hand trading function as well as communication opportunity with designers. Various kinds of online activities attract people to head to physical PAQU stores to select toys. ZKONG ensures the info consistency of each item in-store by quickly updating display content.

In the meantime, consumers can use their mobile phones to scan the bar code or QR code displayed in the ESL to get more information about their interesting toys. The contactless mode further stimulates players’ interest and curiosity toward blind boxes.

ZKONG ESL is designed with a unified look, slim thickness and large viewable angle, endowing PAQU stores with a sense of harmony and beauty. In addition, ZKONG cloud platform does not require local installation and can remotely monitor all ZKONG devices across stores.

For the retail store of lifestyle toys highly sought after by young people, store digitization makes it more modernized. ZKONG is happy to co-build smart retail business mode and make life more interesting together with Pop Mart.

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