Driven by new forms of consumption, the combination of offline and online is an emerging move to strengthen the smart retail strategy.
1) Customer focused. meeting the shopping needs of modern consumers with unique new products ,various of peripheral products, impressive display and experiences.
2) Breaking down the boundaries of time, space, scene, etc. Consumers can browse the items they want to buy online 24 hours a day, breaking the time limit; Reaching customers nationally and even globally through networks, breaking down space constraints; Numerous products are displayed by means of the online mall , breaking the limits of the scene.
3) Based on the new technology to provide better services, Want Want Group adopts intelligent store solutions, laying a solid foundation for the new retail model.
Scenarios of Zkong ESL system in Hot-kid Club
For enterprises, Zkong provides comprehensive solution for smart retail to digitalize the physical stores with our electronic shelf labels(ESL) and Saas cloud system. Users are allowed to change the price information remotely with the browser, synchronize the commodity information online and offline automatically to improve operational efficiency, which also reduce labor and consumables investment.
For consumers, the electronic shelf label permits to change huge amounts of product information instantaneously with the function of page switching ; clear marketing activities, improve interaction with customers, Engaging consumers by precising marketing and interaction.
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